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e Commerce

Web Site Promotion

Web Site Management - regular up dates We manage and up date your site on a regular basis as per your requirements. As you must be aware ,web site must offer something new regularly to invite visitors repeatedly. We can also have health quiz/on line poll/prize schemes etc. to attract visitors.
Promotion of Web pages on regular basis on Search Engines Regular promotion of pages on search engine is important because we must look at our competitors' site and sites appearing above us. Use of new key words to promote site up on search engine regularly is necessary.
Tying up with other related sites for banner exchange We regularly work on Internet and come across many useful and highly visited sites. We can negotiate with such related sites for banner advertisement and /or banner exchange programmes.
Promotion of site on various newsgroups and Directories To bring more visitors to a site , Newsgroups and Directories are the efficient and quick way. We promote your site in relevant Newsgroups & Directories on regular basis.
E mail promotion - Regular emails to related sites/groups Email promotion is becoming very popular medium to bring more relevant customers to web sites. We will regularly send many mails to Individuals and companies to inform them about your site.

Marketing of Web Site

ONLINE

: This means promoting web site using Internet. In on line promotion ,efforts required to visit the Website is virtually non existent ,since it catches the user when he's already on the Internet and usually involves just a click or two of the mouse.

Advertising : This is the only form of paid online promotion . Company can pay for a banner space on well trafficked sites to attract the visitors to the site .Some points to be borne in mind before deciding which site to advertise :
Target Audience : This site has a visitor profile that matches the company's target audience.
Relevance : The content of the host site is to the Company's line of business - the more the similarities , better it is.
Search Engines : Search engines are software programs available for free use on the Internet to aid the user find Webpages of his interest. Most search engines allow people to submit their pages to add to the database of indexed pages. If a Website is listed on popular search engines , the chances of being found by a user are greater.
Directories : There are sites on the Internet that just provide the service of classifying Webpages into relevant categories ,somewhat on the lines of the yellow pages. This simplify finding the subject on the site.Bseides general directories there are specific directories dedicated to specific business or industry.
E-Mail : One simple way of promoting a Website online is by using e-mail signature. A signature is a few line appended to the end of e-mail , and should contain the Website URL , contact e-mail address and phone number , besides mentioning the company's line of business. This way every e-mail that is sent out of the company carries within itself a reminder of the Web presence.
Symbiosis : Reciprocal linking , this involves linking another related (not competing) Website to the company's Website in a relevant section , and being linked from their site in return.
Press Release : Press release can be sent to media companies via e-mail. One can also post press release on the Website ,serving direct marketing vehicle. Maintaining an archive is equally important , allowing users to dig up an old press release for information at a later date.

OFFLINE :

Offline promotion is equally important to attract those who do not come across online promotion. This can also portray a savvy , modern and technology advanced image of the company.

Imprint : Before telling outside world about your website ,a company should tell its own employees. Every employees should have URL of the company at the tip of their tongues. This is most effective way to promote site
Direct Mail : A letter announcing the new Website should be sent to all clients , partners ,suppliers and dealers. The letter should contain brief description of the features of the Website and highlight how they can benefit from the new Website.
Stationery : The URL and e-mail address should be treated at par with the company's logo ,name or phone number, every piece of printed material leaving the organisation should have it displayed. This includes brochures , promotional material , product literature ,business cards ,letter heads ,invoices , print ads etc. This made the URL and e-mail easily available.
Advertising : If feasible , initially for the first few weeks of the launch of the Website , advertisement should be dedicated to advertisement just URL and e-mail address. Every advertisement -be it on TV , radia or print should prominently display Website URL and e-mail.This reminds the customer that they have access to the company 24 hours a day and 365 days a year.
Promotional Material : This is like pens , mouse pads ,packaging material should emblazoned with the Website address. It can also be displayed on delivery vehicles and near by the company wherever possible.

It is nicely said in poem form how to promote Website

Shout from the roof tops - Write in the sky
Promote until your budget pops - Until they all surf by
Announce in proper newsgroups - Mail directly through the post

Fire up the sales troops - Televise the most Put it on your letterhead - Put it on your card A Website will be left for dead - Unless it's known on Mars

For further information and your Web Site Promotion email us.

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